I often have the privilege of providing business coaching to smart CEOs in the tech sector. Many struggle to get the story of their business straight. It gets clouded in a fog of digital speak. It is hard not to be seduced into colluding with these CEOs trying to improve their PointPoint deck.
Blog Archive | Value%20Proposition
Successful market entry - the challenge continues
Posted on February 04, 2013
Successful market entry is a challenge, whether you are a tiny startup seeking your first market, or a more seasoned entrepreneur searching for growth. In fact history tells us that for every four attempts only one is successful. With these daunting statistics it makes sense to prepare as best you can. Taking on a new market is an issue that affects all parts of the business and poses numerous challenges - understanding the market, identifying partners, appraising the competition, recruiting suitable staff etc.
