Winning the first international reference site is tough. The normal rules don't apply. Greg Turley (Cartrawler) told a great story recently which has become known as the 'embassy close'.
Blog Archive | Startups%20Closing%20The%20First%20Deal
A novel approach...closing that all-important first reference customer
Posted on March 13, 2019 by Paul O'Dea
American Embassy, Dublin
