In a previous post (Getting to Product Market Fit faster) and in the book The Business Battlecard (www.selectstrategies.com), I wrote about the science of product-market fit and different approaches to get there faster. The scientific and tools-based approach to product-market fit is promoted so widely now by people like Steve Blank, Eric Ries, Sean Ellis, Tristan Kromer, Morgan Brown and others that sometimes we forget the human element. I got a sharp reminder recently.
Blog Archive | Product
Getting to product/market fit - how can startups get there faster?
Posted on July 30, 2014 by Paul O'Dea
Startups can be dark places. Founders can be both confused and manic in equal measure. The heroes journey is tempered with lack of cash and lots of uncertainty. Yet the joy and freedom of choosing to follow your dream is so rewarding. Incubators, universities and investors ask whether there is a better way to get to product/market fit? They ask how startups can learn to build their companies more efficiently?
Observe Customers Interacting with Your Product…It can be surprising
Posted on December 20, 2012
Last Thursday we had the pleasure of welcoming Justin Knecht (@verticalbones) back to The Gibson Hotel for our last iGAP session of 2012. Justin has been with us before and it's always been a great session, but this year there was a swist to the tale.