imPOSSIBLEIn a previous post (Getting to Product Market Fit faster) and in the book The Business Battlecard (www.selectstrategies.com), I wrote about the science of product-market fit and different approaches to get there faster. The scientific and tools-based approach to product-market fit is promoted so widely now by people like Steve Blank, Eric Ries, Sean Ellis, Tristan Kromer, Morgan Brown and others that sometimes we forget the human element. I got a sharp reminder recently.
