You love to win deals. Right! They pay the wages. You beat that competitor you dislike. But how profitable are these deals? Does your CFO know?
Blog Archive | Marketing
Fix your "leaky bucket" pricing and double profits
Posted on April 08, 2020 by Paul O'Dea
Leaky bucketSend your marketing people to coding and maths classes
Posted on March 02, 2016 by Paul O'Dea
The role of marketing is to fill the top of the sales funnel with leads that might be interested in buying your product. Traditionally marketing used a variety of ‘tools’ like conferences, PR, keynote speeches, database building and email campaigns.
