Successful market entry is a challenge, whether you are a tiny startup seeking your first market, or a more seasoned entrepreneur searching for growth. In fact history tells us that for every four attempts only one is successful. With these daunting statistics it makes sense to prepare as best you can. Taking on a new market is an issue that affects all parts of the business and poses numerous challenges - understanding the market, identifying partners, appraising the competition, recruiting suitable staff etc.
