We all love the certainty of the solid revenue that comes from a big customer. It gives us credibility with other prospects. It pays a lot of salaries. Occasionally we reflect on the risk to our business if they left us...most of the time we don't.
Blog Archive | Customer
Tyranny of the major customer - fire them, it will make you stronger
Posted on May 08, 2019 by Paul O'Dea
Successful market entry - the challenge continues
Posted on February 04, 2013
Successful market entry is a challenge, whether you are a tiny startup seeking your first market, or a more seasoned entrepreneur searching for growth. In fact history tells us that for every four attempts only one is successful. With these daunting statistics it makes sense to prepare as best you can. Taking on a new market is an issue that affects all parts of the business and poses numerous challenges - understanding the market, identifying partners, appraising the competition, recruiting suitable staff etc.
Observe Customers Interacting with Your Product…It can be surprising
Posted on December 20, 2012
Last Thursday we had the pleasure of welcoming Justin Knecht (@verticalbones) back to The Gibson Hotel for our last iGAP session of 2012. Justin has been with us before and it's always been a great session, but this year there was a swist to the tale.
Before asking customers to validate your thinking, ask what they think
Posted on November 22, 2012
We had the pleasure, last Friday morning, of welcoming Sean Ellis (he of Dropbox, LogMeIn etc fame) back to The Gibson Hotel for a day of discussion and debate as part of this year's iGAP. I'm lucky to have seen Sean deliver before, so whilst I was looking forward to the day, I wasn't expecting any light bulb moments! But light bulb moments have a tendency to come along when you least expect them!
